The leadership & sales advisory service, delivering obvious and practical outcomes that produce productive sales people.

It is our mission to create intelligent sales leaders. We do so by providing practical frameworks and playbooks that can be instantly applied, delivering the advanced leadership skills required to build happy, developed and motivated team members. Simply put, we want to prepare you to be the leader your team needs you to be, building on the concept of “being you”; but at an uncommon, extraordinary level.

The Creator

Give Everything You Do, Everything You Have

Peter Clitheroe

I’m Peter, the creator of BeUncommon. I have just under 20 years of experience selling complex data centre, cloud, software and professional services contracts to world leading brands.

Within BeUncommon you will find my perspective on sales leadership, coaching and execution.

My Commitment To You

I will provide content that can be practically implemented across a range of sales base scenarios.

The Outcome For You

An approach to sales and development that will establish you as a leader among your peers.

The Bit About Me

With over $200m in contracts sold, across an individual contributor and leadership career, I have been through almost every sales scenario imaginable. I look upon sales as a supply chain of skills, with the belief that mastering the minor details truly matter if you are to succeed in sales.

Over my leadership career I have interviewed over 500 people, hired over 100, and spent close to that magic 10,000 hours on ‘the science of sales’. Doing so has enabled me to truly understand the widest span of knowledge possible in what is the most effective way to motivate sales people and deliver impact to a buying community.

As a Fractional CRO, I am focussed on building sales organisations to recover from under performance or go through the stages of preparation for hypergrowth. My core focus here is finding & building:

Right people, right seat
Maturity of sales culture
Quality of sales leadership
Discipline in sales rigour
Professionalism in customer experience

As a Doctoral researcher, I am focussed on understanding how enterprise software companies can prevent the presence and reduce the impact of unethical sales management. This explores the culture & sales subculture, the behaviours of leadership and the inherent capability of sales management.

Resulting from this research will be

A framework that an organisation can adopt to identify how their sales culture is enabling or harming their operation
How their sales leadership need to operate in order to deliver a climate within which their sales team can function effectively
The inherent skills and capabilities a manager should possess in order to perform the basic functions of their role