About Us

If you can be anything, BeUncommon

The leadership & sales advisory service, delivering obvious and practical outcomes that produce productive sales people.

It is our mission to create intelligent sales leaders. We do so by providing practical frameworks and playbooks that can be instantly applied, delivering the advanced leadership skills required to build happy, developed and motivated team members. Simply put, we want to prepare you to be the leader your team needs you to be, building on the concept of “being you”; but at an uncommon, extraordinary level.

Become a BeUncommon member

Services Offered

Give Everything You Do, Everything You Have

The primary services offered, focus on achieving revenue acceleration, implementing operational standards and delivering essential sales coaching.

Our aim, across all distinct offerings, is to ensure we live our mission, creating intelligent leaders, by enabling everyone to become effective problem solvers.

The BeU Elevate framework is a ten stage process. Solving three different requirements therefore requires three different patterns of work. Depending on your focus, BeUncommon caters for these in the following manner:

Executive Advisory

Building an outcome based engagement, we focus on:

Benchmarking and implementation of the optimal sales operation and GTM strategy
Fractional leadership of the sales division in support of structural changes
Sales culture and management development for sustainable performance

Management & Leadership

Utilising the BeU Elevate framework, we focus on:

Effective people management and sales coaching techniques
Building a sales operation by moving through a structured change management process
Personalised developmental topics to deliver upon critical developmental areas

Sales Academy

Utilising the BeU Elevate framework, we focus on:

Appraisal, implementation and ongoing observation of executive selling skills
Navigational support through complex sales pursuits
Foundations of personal and career development within an accountable plan

For greater details, review the three service brochures aligned to the above, along with the structure of “how we work together” within each engagement.

Click the boxes below to download our service descriptions and how we work together guides.

Executive Advisory Service Overview

Management & Leadership Service Overview

Sales Academy Service Overview

How We Work Together — Executive Advisory

How We Work Together — Management & Leadership

How We Work Together — Sales Academy

The Creator

Give Everything You Do, Everything You Have

Peter Clitheroe

I’m Peter, the creator of BeUncommon. I have just under 20 years of experience selling complex data centre, cloud, software and professional services contracts to world leading brands.

Within BeUncommon you will find my perspective on sales leadership, coaching and execution.

My Commitment To You

I will provide content that can be practically implemented across a range of sales base scenarios.

The Outcome For You

An approach to sales and development that will establish you as a leader among your peers.

The Bit About Me

With over $200m in contracts sold, across an individual contributor and leadership career, I have been through almost every sales scenario imaginable. I look upon sales as a supply chain of skills, with the belief that mastering the minor details truly matter if you are to succeed in sales.

Over my leadership career I have interviewed over 500 people, hired over 100, and spent close to that magic 10,000 hours on ‘the science of sales’. Doing so has enabled me to truly understand the widest span of knowledge possible in what is the most effective way to motivate sales people and deliver impact to a buying community.

As a Fractional CRO, I am focussed on building sales organisations to recover from under performance or go through the stages of preparation for hypergrowth. My core focus here is finding & building:

Right people, right seat
Maturity of sales culture
Quality of sales leadership
Discipline in sales rigour
Professionalism in customer experience

As a Doctoral researcher, I am focussed on understanding how enterprise software companies can prevent the presence and reduce the impact of unethical sales management. This explores the culture & sales subculture, the behaviours of leadership and the inherent capability of sales management.

Resulting from this research will be

A framework that an organisation can adopt to identify how their sales culture is enabling or harming their operation
How their sales leadership need to operate in order to deliver a climate within which their sales team can function effectively
The inherent skills and capabilities a manager should possess in order to perform the basic functions of their role

Download Career Resume

How To BeUncommon

To BeUncommon is to undertake the work that is simple and obvious, yet requires grit, graft and sacrifice to achieve. Why is this Uncommon? Only 1% of people truly dedicate themselves to attainment of career mastery. You are already achieving by just being here

How To Attain Mastery

Mastery is a level reserved for those who are consistent. In behaviours, in time spent, in seeking results greater than before, and will be relentless in their pursuit of expanding their development plan.

Seek different experiences. You are not looking for perfection within individual items, you are looking for a wide span of experience that allows you to understand how to operate when decisions need to be made.

Build an advisory board of mentors who you specifically consult as you require, preparing you for the future situations that demand.

Do not rush and do not stretch too far. The days are long, yet the years are quick. Enjoy being in the moments you are in. You are in a race of one, so win that race before moving on to the next.

How To Push Yourself

Go to bed on time. Rise early. Complete your days with high energy & focus every day.
Fuel your body with the correct resources it requires. Exercise often. Have fun.
Understand the purpose and outcome that truly matters to you. Document it. Remind yourself of it when times get tough.
Create your development plan and aim to complete everything you can see in under 12 months. You may not complete it, yet you will be far further along than everyone around you.

Invest in yourself, identify structured courses and pay to gain the skills you need from the professionals who have trodden the path you are on before.

How To Learn From Others

Understand who you aspire to be like, and specifically why.
Study their behaviours to understand the patterns you want to emulate.
Document their career trajectory and how each stage prepared them for what came next.
Note the core themes of their behaviours, their methodologies & frameworks along with published content of noted value that you want to self establish.
Engage with published content and establish a connection personally where possible.
Repeat often. For each level of your development, consider someone different.

How To Ask For Help

Just Ask! Before you do however,

Understand what you want to learn.
Document the reasons you want to learn each specific item.
Set yourself an outcome that means you can demonstrate have learned it.
Observe those around you who you believe have mastery of the capability.
Ask what they did to attain the capability, ask to shadow them at a next opportunity, ask if they will shadow you as you go through your own learning journey.

Document everything, follow up often. Continue to just ask!

How To Start

Give yourself permission to pay attention to yourself!

Too often sales people concentrate on learning material for the benefit of selling the product or the service, yet too little time is spent on developing sales or leadership skills.

Pick up a book, listen to a podcast, start asking questions of those around you and just start. You would be amazed at how quickly your development curve will benefit you in front of those who matter.

Our Partnerships

If you want to go far, go together

Check out those within the BeUncommon network focusing on an extended range of capabilities relating to Sales transformation, Sales operations, culture & people, and social selling